Does licensing our brand make sense?

Licensing trademarks can be extremely lucrative, but it is not for everyone. Licensing can bring in revenues from new products or "new" countries. Such licensing can also extend the scope of your brand's protection to encompass the new products. There is a catch however: your company must be willing to monitor the quality of any licensed product, and the licensed usages of your trademark, to ensure that your main brand is not diluted or lost.

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