Protecting Your Product's Color and Packaging

The Supreme Court has confirmed that a product's distinguishing color or other "trade dress" (such as its unique shape or packaging) can be protected as a trademark. If your product qualifies, you can stop a competitor from copying its identifying features and siphoning-off your sales.

Come learn form the recognized experts, HOLLAND & BONZAGNI, P.C., how to stop knock-offs. In 1987 and 1988, HOLLAND & BONZAGNI, P.C. acquired the second and third federal registrations ever granted by the U.S. Patent and Trademark Office to protect a product's color as a trademark. They also filed the first lawsuit for infringement of a "color" registration; and they have routinely been called on by companies to protect product shapes and packaging from being copied.

Specifically, you will learn:

  • how to register your product's color, shape or packaging at the Trademark Office;
  • how to scare away would-be copiers; and
  • how to stop infringers in court, including seizures and damages.

Who Should Attend

  • Chief Executive Officers Vice-Presidents Of R&D
  • Vice-Presidents Of Marketing
  • Directors Of Administration
  • General Managers
  • In-House Counsel