Selection, Use And Protection of Trademarks
Trademarks identify a product's source,
and help to distinguish one company's products or services from
another's. They can also be a great marketing tool! However, choosing
a name for a product isn't as simple as flipping through a dictionary
or making up a word - you've got to make sure you can prevent
others from using your trademark, and that no one else can prevent
you from using the mark you've chosen. Moreover, even after a
trademark has been selected, there are a number of steps that must be
taken to ensure your trademark stays fully protected under the law.
At this seminar you will learn from the legal experts at HOLLAND & BONZAGNI, P.C., who routinely counsel their clients on all matters related to domestic and foreign trademark protection. In particular - besides learning "What is a trademark?" - you will be introduced to the step-by-step process for selecting and clearing trademarks; domestic and foreign procedures for registering trademarks; how to ensure your trademarks remain protected; and how to handle situations where others may be infringing your trademark rights, from watching the marketplace to going to court.
At this seminar you will learn from the legal experts at HOLLAND & BONZAGNI, P.C., who routinely counsel their clients on all matters related to domestic and foreign trademark protection. In particular - besides learning "What is a trademark?" - you will be introduced to the step-by-step process for selecting and clearing trademarks; domestic and foreign procedures for registering trademarks; how to ensure your trademarks remain protected; and how to handle situations where others may be infringing your trademark rights, from watching the marketplace to going to court.
Who Should Attend
- Chief Executive Officers Vice-Presidents Of R&D
- Vice-Presidents Of Marketing
- Directors Of Administration
- General Managers
- In-House Counsel