Licensing trademarks can be extremely
lucrative, but it is not for everyone. Licensing can bring in
revenues from new products or "new" countries. Such
licensing can also extend the scope of your brand's protection to
encompass the new products. There is a catch however: your company
must be willing to monitor the quality of any licensed product, and
the licensed usages of your trademark, to ensure that your main brand
is not diluted or lost.
Learn more about licensing >>
Last update on December 14, 2009 by Administrator.