What is a trademark?

Trademarks, often known and used as brand names, are a part of everyday life. They can be a word (e.g., CRANE®), logo ("MOSSBERG" logo), slogan (e.g., "JUST DO IT"), package design (e.g., old-fashioned COKE® bottle) or other source indicator (e.g., color "Tan" for heavy-duty tool storage chests), or combination of them (e.g., THE GOLDEN ARCHES® with MCDONALD'S® brand).

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