Protect Your Trademarks Webinar

Trademarks identify a product's source, and help to distinguish one company's products or services from another's. They can also be a great marketing tool. However, choosing a name for a product is not as simple as flipping through a dictionary or making up a word. You should pick a trademark which no one else can prevent you from using, and which you can prevent others from using. After a trademark has been selected, there are a number of steps that should be taken to protect your trademark under the law.

At this webinar, you will learn:

  • What is a trademark?
  • types of trademarks, with examples
  • keys for selecting and clearing trademarks
  • domestic and foreign procedures for registering trademarks
  • cost-cutting measures for protection
  • how to handle situations where others may be infringing your trademark rights, from watching the marketplace to going to court

Who Should Attend

  • Chief Executive Officers
  • Vice Presidents of R&D
  • Vice Presidents of Marketing
  • In-House Counsel