Short Primers on Intellectual Property

Webinar Series by Donald S. Holland, Esq.
Donald S. Holland is the Senior Partner at Holland & Bonzagni, P.C., a full service Intellectual Property (IP) law firm based in Longmeadow, MA. As an adjunct professor, Don has taught several IP courses at Western New England College School of Law and Bay Path College.

Don will share his extensive expertise on IP management as he leads these live seminars. You can ask him specific questions at the end of each presentation.

1. Protect Your Trademarks
Trademarks identify a product’s source, and they help to distinguish one company’s products or services from another’s. After a trademark has been selected, there are a number of steps that can be taken to protect your trademark efficiently.

Learn how to select, use and protect trademarks in the U.S. and internationally.
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2. The Basics of Patents
While patents can give you a competitive edge in the marketplace – it is important to be selective in the types of patent applications you file, and where.

Learn the basics of patents, as well as how to use the U.S. and international patent systems cost-effectively. Full details >

3. Trade Secrecy Protection
The competitive edge most businesses rely upon comes from information that represents years of experience and investment. This information – from customer lists to computer programs – can be legally protected as a trade secret.

Learn the physical steps it takes to protect your trade secrets.
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4. Licensing Intellectual Property
Patents, trademarks, and other forms of intellectual property can be great sources of additional income, through IP licensing. Licensing your brand, for example, can create a profitable revenue stream.

Learn the anatomy of IP license agreements.
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